LFW AW19- Monochrome and Sports Luxe

Overwhelmed by the sheer number of shows at London Fashion Week, there was danger of them merging into one mass of oversized tailoring and taffeta frills.

So instead of pretending I saw loads of clear trends I am instead going to focus on the shows and elements that I loved.

Here is a taster of the sheer range of differing (and slightly bizarre) shows…

(Mary Katrantzou, Peter Pilotto, Ashish, Roksanda, Preen, Matty Bovan)

It would be rude not to start with Burberry- arguably the best British fashion house. The clear sports inspiration they started off with was automatically a winner in my book. The baggy sports looks were contrasted with lace which stopped the looks being too obvious and “done”. The short skirt hemlines and exposed bare legs again gave the looks a more feminine edge.

On the other end of the scale was Ports 1961 whose clean and simple pieces I found refreshing. The muted and pastel tones as well as the simple use of pattern and texture gave their collection a very sophisticated finish.

A Christopher Kane collection is always going to exude street cool and this collection didn’t disappoint. With chunky white trainers, puffer coats and a mix of metallics, lace and leather it was a collection that will have the Fashpack fighting over it.

Largely monochrome, David Koma created a collection with a sporty vibe mixed with feminine and classy pieces. The aesthetic however unfortunately got confused with the addition of odd butterfly motifs towards the end. But where it was good, it was “nailed it” good.

Always attracted by sportswear elements, this collection by Eudon Choi made me sit up straight. The addition of hoodies with smarter outerwear pieces was fashion that you could take straight from the catwalk to the street. Wearable but damn cool.

Other collections that got my attention included A.W.A.K.E (cracked vinyl, yes please!), Bora Aksu (dazzled by pastels, i’m like a moth to a washed out peachy flame) and Simone Rocha (the fairytale-meets-fashion of my dreams)

Did you have any favourites from London Fashion Week AW19? Let me know!

Next up: Milan Fashion Week.

Written by Jessica Brennan

NYFW AW19- Grunge, Pink and Leather

Personally, I was happy to see catwalks that weren’t covered in autumnal browns and oranges.
Our highstreet in AW18 seemed to be full of nothing else and I’m hoping therefore we are going to have a break in AW19.
Don’t get me wrong it would be impossible for autumnal colours to be devoid completely, and perhaps I ignored these pieces without realising. However there appeared to be more blacks, whites and greys that reared their beautiful monochrome heads this season.

Some of our favourite shows had definitely taken inspiration from grunge. Oversized jumpers and beanies graced the catwalks of Tory Burch, Zadig & Voltaire, Coach 1941 and Michael Kors amongst others.
The humble beanie was given a sequin make-over at Michael Kors and at Zadig & Voltaire it was paired with a gold sequin dress.
To continue with this grunge theme, worker/ biker boots were seen across a number of shows, paired with dresses and skirts as well as trousers. As someone who lives in DM’s, I loved seeing this harder edge to some more feminine fashions.

On the other end of the scale though- I have to say I have a thing with pink. So I was pretty happy to see that Pink featured as a core colour choice across numerous shows. From bright fuschia pink to a pale purple pink the whole spectrum was represented.
Although other colours such as yellow were also very apparent, across monochromatic shows pink was often the token colour.

And finally, in a bid to be my favourite season, the NYFW shows gave me exactly what I wanted. Black Leather- and lots of it!*
This was seen across Erkhaus Latta, Longchamp, Tibi, Zadig & Voltaire, Proenza Schouler, Helmut Lang and no doubt many more that I missed.

My favourite shows? Probable Zadig & Voltaire and Proenza Schouler.
Watch out for our London Fashion Week review next.

*I am talking about leather as a texture, this could have been faux leather.

Welcome to Sustain


Sustain is a new way of thinking about fashion.

Sustainable fashion without the massive price tag.

Clothes that make you feel confident without having to bare all.

A brand that is willing to support other designers and creators without the expectation of something in return or an air of competition.

Born out of a desire to create a kind and supportive network that tackles the issues of low self esteem, we hope to bring content and clothing that can help women feel strong and confident. We also intend to do our bit for the earth by keeping production in the UK and using up fabrics instead of causing waste.

The name Sustain was chosen due to its perfect dictionary definition which means to “Strengthen and support mentally and physically.” This perfectly sums up what Sustain is all about.

Sustain the earth, strengthen yourself, support others.

Visit the ‘About’ page to read more.


Why the Re-Brand?

For all of you who knew us as Sparrow & Wolf, thanks for following us through this re-brand. But, you may wonder why we bothered re-branding at all?

Well, carry on reading…

It occurred to me recently that Sparrow & Wolf has not been carefully created but has developed over time. I never sat down and thought about what I wanted my brand to be like.

What was its style aesthetic?

What was its identity?

What did it stand for?

I couldn’t answer these questions for Sparrow & Wolf at all. I have always done this in a rush- I was in a rush to start an Instagram and therefore created a name without much thought. I’m always in a rush to get a collection designed and out there. There is always something else I need to begin which means leaving the previous task in a whirlwind.

Because of this, I realised recently I wasn’t proud of what I was doing. I wasn’t as forthcoming to talk about the brand as I should have been. And what is the point of doing something, something that is supposed to be your passion, if you don’t feel proud of it?

But, instead of jacking it all in, I thought I’d start from the beginning. So, I sat down and answered those questions above. What I wanted the brand to stand for and what’s most important to me.

I already talk about supporting other designers (through @thedesignercollective) and I also talk a lot about how the clothes are made in London by local seamstresses. So these core themes of support and trying to be sustainable were areas I knew I wanted to be central to the brand. But how do you bring these two things together?

I also wanted to think about the clothes themselves and the role they should to play in women’s lives. A huge majority of women (of all ages!) suffer with low self esteem, at least at times. I therefore want to create fashion that can build women up and make them feel strong.

Fashion at times can be extremely divisive and can be used in an intimidating way. Fashion should be used to connect people and make the person wearing it feel confident and unstoppable. I didn’t really feel I was creating pieces that did this, mainly as the design process was rushed but also because I started to design for a girl that I believed was my customer instead of creating pieces I loved. Therefore a part of this re-brand has included really honing in on the style aesthetic and creating a clear image.

You’ve read why I decided to re-brand and some of the things I considered when creating the brands identity but read the article ‘Welcome to Sustain’ to see what this has resulted in.